Pinterest :Why you should be pinning right this instant!!

Many business entities have taken to social media as a great tool for advertising. It is a smart move because advertisement costs are downsized tremendously. Successful stories of entrepreneurs who did not have any physical outlets for their products or spend a dime in advertising are common. Every tech-forward entrepreneur is delving into frugal innovation, a concept that allows them to generate more income with less resources while creating a greater social value and presence; sounds like something i learned in economics called economies of scale. The cost conscious, tech savvy, Eco-aware consumer is the main drive when it comes to social marketing.

Facebook and twitter are on the forefront of advertising, Instagram as well, which mainly favors celebrities who may propel product sales through endorsements. The target audience is immense, that is why it is important for any business person to make an impression and have a huge audience in the internet sphere.

Enter Pinterest.Heard of it? It's a social image bookmarking system that allows users to share photos from the internet sites and share, like and repin photos on pin boards. It quite popular with bloggers. It allows the users to share their interests, likes and events and for businesses, acts as both a marketing and educational tool. There are free iPhone, android and i Pad apps that allow you to pin on multiple devices. Personally, I adore it. To get a feel of what i mean, log into pinterest, create an account and search for something you have a liking for. The interface design gets an A+ for its visually pleasing and engaging nature.

We are what we wear, we are what we eat.. consistent slogans that place fashion and food as popular sectors of discussion in social media; same case applies to technology. However, of late, real estate is gradually cropping up in the maximization of social and commercial collaborations. Pinterest essentially offers the critical visual element that many home buyers and sellers crave for - the eye candy dipped in large resolution and intelligent and smart content. Many potential home buyers have been known to use Internet resources as their initial search option when looking for houses. For better search engine optimization for websites, pinterest gives your audience a chance to follow links to your website after you have pinned photos of the properties available. This in turn drives traffic to your website aligning you to top spots when real estate firms are looked up. A recent study showed that it drove more traffic to sites threatening to unseat Google+, YouTube and Reddit!

If your firm has a verified website, you can use the Data Analytic tool which offers relevant statistics and business updates such as the number of people who have pinned from your site, what they pinned and whats most popular! To get your website verified, you need to download a HTML code that tags your site with the Pinterest tracking code.

Real estate companies can create pin boards in line with the niches they encompass such as having boards of beach houses, condos, homes with swimming pools, apartments and holiday destinations . Its important for companies to be aggressive when it comes to embracing technology. It will be unfruitful to adopt a Luddite attitude since aggressive internet strategies have increased returns for different business entities tremendously. Kenya's e-commerce is still growing but in the meantime, why not tap into the free advertisement and branding? Furthermore, capturing a worldwide audience is good for real estate since in most cases, most searches are generated by tourists, or people abroad who have the need to settle here. From brand studies, it is estimated that pinterest users spend an average of $180 while Facebook users average at $85. It is also the most effective when it comes to driving sales. Its all about knowing your target market and reaching out to them.

The diagram below offers a summarized insight on more ways of maximizing marketing a business through pinterest. Happy pinning!!