Designers Jennifer Shannon and Andi Cheung came up with an eye catching magazine spread dubbed 'Women in Technology' that showcases a model in a bikini made from junk computer parts. This campaign was supposed to highlight the negative stereotype of how women are more into fashion than technology and that the one of the most effective ways of 'attracting' them in this field is to fuse the two aspects together.
Personally, i do not think its a form of objectification when they made a piece that shows off her entire body..because when it comes to bikinis, there is always a form of double standards that always crops up.If she was near a swimming pool wouldn't it be fine? (Though a decent pair of clothing would have still sent the message home) What i have a problem with is the fact that i cannot get a comprehensive message from the campaign. What goes through your mind when you see the pictures? All it resonates is a heightened level of creativity especially when it comes to e-waste usage. By saying that women are more likely to approve and understand the concept of wearable technology is utterly false because i do not.
I think the campaign was a case of misplaced priorities and took a wrong turn by emphasizing more on the negative stereotype than coming up with a thought provoking method of relaying the functionality and existence of the relationship between women and technology and rather comes off as a sexist affair.
Me no likey :(
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