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The MWEA 2013 technology event went down last week at the Southern Sun Mayfair Hotel. It ran from 19th of February til the 21st. I got to attend it for one day but was so bummed since i wish i had attended the conference on all the days. The main focus for this year was taking Monetisation and content creation dialogue to the next level.
There were several speakers from world renowned organisations that shared priceless information concerning trivial matters that every budding or established developer should put in mind. The sessions were interactive as well because of the round table format and the 15 minutes break that was offered to discuss and internalize on what the speaker had presented. Not only did it offer a chance to exchange ideas on trivial marketing issues, it also offered an awesome platform for networking and meeting new people in tech industry because most of the attendees were major key players from different major tech organisations throughout Africa . The open bar after the Wednesday session was a particular delight :)
Some of the key aspects that were discussed during the Mobile Marketing East Africa Focus day(19th) included highlighting major factors for monitoring and measuring mobile web marketing campaigns and how to go about conceptualization, construction and execution. It also focused on how to apply creative and design principles to mobile marketing and its fusion with responsive design especially in matters to do with digital marketing. With relevant case studies such as Guinness VIP, presentations were made to show how mobile has, and can enrich the presence of brands. Lastly, the speakers explored on future considerations that can be implemented to increase impact and deliverance.
The Main Conference day offered an array of insight to me. Some of the key issues that were highlighted include suggestions on how creativity can contribute to the tech mobile platform and if the more creative and traditional industries can intertwine with the technology industry. One speaker talked about how creativity can be used as a catalyst for disruptive innovation and creation through citing very helpful case studies. Another key highlight was the subject on distribution and entertainment in relation to the mobile savvy consumer with relevant examples from key companies such as Buni t.v, IROKO partners and Retroviral Digital Communications.
This is just but a brief summary of some of the key aspects that made me a bit more insightful than i was before. Hopefully, i will be able to share each and every aspect that i have talked about in detail to spread the insight. It was simply awesome and i have no idea why i have never attended the previous conferences. Looking forward to next year's Event and i hope to see you there.
ps: The venue was spectacular.
